12:30 PM - 1:05 PM
AREA15: Portal
The Future of Reggeton with Rauw Alejandro Presented By Honda

Last year Rauw Alejandro challenged traditional notions of reggaetón with 2021’s smash hit “Todo de tí,” a blend of dance, urban and pop that defined a new sound for the genre. A year later, dozens of artists have followed suit. What’s next for the genre? From innovative dance moves to innovative sonic fusions to an innovative live performance approach, the maverick Puerto Rican artist talks about what’s next for Latin music’s hottest genre.  

Moderated by Leila Cobo